Help & FAQ

Leads & targeting

How do you source and verify your leads?

Our leads come from two main sources. For local businesses we run our own Google Maps data infrastructure and collect those listings ourselves instead of reselling a stale third-party list. Our LinkedIn-based B2B data is licensed from a leading data partner (the same grade of data that powers the major sales-intelligence platforms) and refreshed monthly. Several secondary sources are combined and deduplicated on our end.

Every email address goes through seven verification checks (syntax, domain, live mailbox test, catch-all detection, and more), and is checked again right before every email we send, follow-ups included. When we have several possible emails for a contact, an internal scoring system picks the most reliable one. On top of that, each campaign can turn on verification gates that check a contact right before outreach: for example, whether the person has recently been active on LinkedIn, is still at the same company, or has a follower count in your range. You can also have an AI check each recipient against your own criteria and skip the ones that don’t fit.

Can I target businesses by industry, revenue, company size, and location?

Yes. The Person Finder and Organization Finder let you combine filters for:

• Industry: pick industries from the standard NAICS taxonomy (or exclude them), or simply describe your niche in your own words and we match it for you.
• Company size: revenue ranges from under $1M up to $1B+, and employee headcount from 1–10 up to 10,001+.
• Location: the contact’s own country, state, and city, and separately the country where the company is headquartered.
• The right person: job title (free text, with titles to exclude) and job level, from C-Team, VP and Director down to Manager and Staff.
• More: company name, business model (e.g. B2B, SaaS, E-commerce), technologies the company’s website runs on (e.g. Shopify or WordPress), ad pixels on the website, LinkedIn activity and followers, website traffic, headcount growth, funding, and founding year.

For local businesses, the Business Finder searches Google Maps data by city and radius, business type, Google rating and reviews, and whether a business has a website, email, phone or ad pixels.

Can I export my leads to Excel or Google Sheets?

Yes. Open Contacts, click Bulk actions above the table and choose Export as CSV. It downloads your contacts as a CSV file, which Excel opens. The export follows the filters you have set in the table, so you can filter first to export just a subset (e.g. one campaign or one city). It includes every contact you saved from a finder or imported, and everyone your campaigns have emailed; a contact a campaign found but hasn’t emailed yet becomes exportable once it does. If any are left out, we tell you how many before downloading.

The file opens directly in Excel. For Google Sheets, open a spreadsheet and use File → Import → Upload to bring the file in — everything comes across, no conversion needed.

Account & billing

How do I change my account email address?

Open the account menu (your name at the bottom of the sidebar), choose Security, enter your new address in the Email field, and click Update Security Settings. We then send a confirmation link to the new address — click it within 24 hours to complete the change. Until you confirm, you keep logging in with your old address; afterwards, use the new one. We also notify your old address whenever a change is requested, so you can reach us if it wasn’t you. You can change your password in the same place; if you signed up with Google and haven’t set a password yet, leave the current password field blank.

How do I manage or cancel my subscription?

Open the account menu (your name at the bottom of the sidebar), choose Billing, and open the ⋯ menu on the Subscription card. Manage subscription opens a secure billing portal where you can update your payment method and view or download invoices. To cancel, choose Cancel subscription in the same menu.

Cancelling a paid plan keeps it active until the end of the period you already paid for, and until then you can undo it on the same card. If a payment is overdue, cancelling ends the subscription right away and voids the open invoice. If you only need a break, you can pause instead in the same dialog: a paused account sends nothing, isn’t charged and can’t be used until the pause ends (one month on a paid plan, two weeks or a month during a trial). You can resume early from the Billing tab.

If you subscribed through the App Store, subscriptions are managed through your device instead: on Apple, open Settings → Apple ID → Subscriptions; on Google Play, open Play Store → Profile → Payments & subscriptions. We cannot cancel or refund App Store subscriptions directly.

Can I cancel during my free trial?

Yes. The trial is free for 3 days, and nothing is charged if you cancel before it ends; the Billing tab shows the date of your first charge. Cancel from the Billing tab as described above. Cancelling a trial ends it immediately: your campaigns stop and nothing more is sent, while the leads and replies you already have stay available.

Why do you ask for a card for the free trial, and is it safe?

The card starts your 3-day trial so it can carry on into your plan without a gap, but nothing is charged during the trial, and nothing at all if you cancel before it ends. The card form on the checkout is Stripe's, so your card number goes to Stripe, the payment provider, and never to us.

What will I be charged, and when?

There are two kinds of charges, and they're separate. Your plan ($37 a month on Starter) is first charged when your 3-day trial ends, then on that date every month; the Billing tab shows the date of the next charge, and the plan's credits arrive with each payment. Auto-reload charges only if you turned it on: whenever your balance drops below its threshold, it buys credits to bring you back to its target, at 2¢ per credit and up to its monthly cap. That can happen at any time, during your trial too, and doesn't move your plan date. To stop auto-reload, turn it off in the credit purchase window; to stop the plan, cancel it as described above.

Pricing & credits

How do credits work?

The Starter plan costs $37 per month (or $370 per year) and includes 2,000 credits every month. You can top up in the app at any time, starting at $0.02 per credit: the $100 pack gives you 5,000 credits. Your account shows your included allowance and current balance.

Optional auto-reload tops your balance back up when it runs low: by default, when it drops below 500 credits it buys enough to bring you back to 5,000 (2¢ per credit), with a $300 cap per calendar month (UTC), separate from manual purchases. You can change the threshold, target and monthly cap. Turn it on or off in the credit purchase window; it is off by default. A charge already underway may complete after you turn it off.

Free — no credits: searching and browsing leads, finding missing emails for your campaign recipients, email verification, receiving replies, and replying to prospects yourself.

Costs credits:

• Sending emails — every campaign email is personalized by AI and costs 1 credit, plus 1 credit the first time you email a contact you haven’t paid for yet. A first email to a new contact therefore costs 2 credits; follow-ups, and emails to contacts you saved from a finder or imported, cost 1.
• Optional social research — enable Include social research to add LinkedIn profiles/posts and Instagram. It adds 1 credit per sent email when usable social research is available. If no usable social data is returned, the extra credit is refunded. Existing campaigns keep social research enabled; new campaigns start with it off. LinkedIn recipient checks run only while social research is enabled.
• AI recipient screening — 1 credit per evaluation when enabled, before every email including follow-ups, and including recipients the check rejects. Failed evaluations are refunded.
• Saving leads to your contacts — Person Finder charges 1 credit per new person; Business Finder charges 1 credit per new business with an email (businesses without one are free). That credit already covers the contact, so their first email costs 1. Contacts you already paid for aren’t charged again.
• Signal campaigns — 0.25 credits per keyword (or competitor profile) each time we scan LinkedIn for new posts.
• Dedicated inboxes and domains bought from us are billed in dollars, not credits: $6 per inbox per month, $9 per month for a Deepmail domain’s ~50 rotating inboxes and $15 per domain per year (details below).

The questions below break down each of these costs.

What is the cost per inbox?

You don’t need to buy an inbox to start: until you add your own, campaigns send from our already warmed-up Shared Inboxes. When you want your own, a dedicated Google or Microsoft inbox costs $6 per month and a Deepmail domain with ~50 rotating inboxes costs $9 per month, warmup included. Pre-warmed inboxes add a one-time $8 per inbox. They’re charged to the payment method on your plan and renew with it; buying during your trial ends the trial and starts your plan that day. Inboxes you connect yourself (Gmail, Microsoft, or IMAP/SMTP) are free to add. Sending uses credits, which you receive with your subscription and can top up in the app from $0.02 per credit.

How much does each email I send cost?

Each AI-personalized email costs 1 credit (from 2¢ at the lowest top-up rate), plus 1 credit the first time you email a contact you haven’t paid for yet, so a first email to a new contact costs 2 credits (from 4¢). Contacts saved from Person Finder or Business Finder, or imported, are already paid for. With Include social research enabled, usable LinkedIn or Instagram research adds 1 credit. Finding a missing email for a recipient is free.

The selected maximum is reserved before processing. Unused social-research credits are refunded, and so are all credits for emails that are not sent. Optional AI screening and saving finder results are charged separately.

Is there a charge for replies I receive?

No. Receiving replies is completely free — there is no credit charge when a prospect answers one of your emails.

Do follow-ups and my own replies cost credits too?

AI-personalized follow-ups cost 1 credit, plus 1 credit when optional social research supplies usable data; the contact credit is only charged once, with the first email. If AI screening is on, it runs again before each follow-up (1 credit). Replies you write yourself are free.

What does a domain cost?

When you purchase dedicated inboxes, the domain costs $15 and is paid for a full year — registration and DNS setup are handled for you — then renews yearly at the same price. Each Google or Microsoft domain can hold up to 3 inboxes ($6 per inbox per month). Inboxes renew with your plan and stop when you cancel it.

Campaigns

How do I send emails to my leads?

Sending happens through campaigns. The quickest path:

1. Set up your company. Under Setup → Company in the sidebar, tell us what you sell and who you sell to.
2. Pick campaign ideas. Open Setup → Ideas, select the ideas you like and click Draft. We find the recipients and write the first email for each idea.
3. Create and launch. Open a draft, review the email, click Create campaign (it starts paused), then Launch it.
4. Let it run. The campaign sends automatically within your inboxes’ daily limits, including follow-ups. Replies show up in your Inbox inside the app, where you can answer directly.

You don’t need to connect an inbox to start: without one, your campaigns send from our already warmed-up Shared Inboxes, and positive replies are forwarded to your account email. Add your own inboxes under Email Accounts once you want to send from your own domain or more per day. Emails are never sent from your login email.

Prefer to write everything yourself? Open Campaigns → Create New Campaign and choose Pro mode. To email leads you saved, select them in Contacts, open Bulk actions and choose Add to campaign. To reach people right after they post about a need on LinkedIn, create a campaign under Signals.

For a guided walkthrough, the Academy chapter Running Campaigns covers campaigns step by step.

I sell to consumers, not businesses. Can I still use it?

We only email businesses, never private individuals. If your customers are individuals (retirement planning, personal insurance, home services), the way in is the businesses your customers already trust: CPAs, estate planning attorneys, realtors, Medicare agencies, mortgage loan officers and so on. We email them a short referral-partnership note, and what you get back is interested replies from partners, not consumer leads or booked appointments. It works if referral partners are how you want to win clients. It doesn't if you need consumers contacting you directly.

Can I run several campaigns, and does each one cost extra?

Campaigns are unlimited and cost nothing by themselves. One plan covers all of them, and they all draw from the same credits: only emails that actually go out use credits. On the Starter plan's 2,000 credits a month that's about 1,000 first emails in total, split across your campaigns however you like. Running separate campaigns for separate audiences (say, business brokers and realtors) is the usual setup, since each gets its own message.

Can I target specific states or areas?

Yes. Under Setup → Company, the Where you sell field takes countries or US states, and your campaign ideas stay inside them. Each idea that targets local businesses also has a Radius (10, 25, 45, 60 or 100 miles around its cities) that you can change before the campaign is created. More states don't mean more emails: your credits decide how many go out, so more states just means a bigger pool to pick from. To target a county, use Business Finder, type the county as the location and add the results to a campaign.

Can I see and change the emails before they go out?

Yes. Every campaign idea shows an example email written to a real business from that audience, and you can change the wording and the instructions behind it. Campaigns are created paused and only send once you click Launch. After that, each email is rewritten for the business it goes to, based on its website, so no two are identical and there is no approval step per email.

What do recipients see: sender, signature, links?

Emails go out under your name. Until you connect your own inboxes, they're sent from our warmed-up sending domains, so your own domain's reputation is never at risk, and you set the name recipients see under Settings → Send As. If you connect Gmail, Outlook or another inbox, they go out from that address.

Each email ends with your name. Anything more (title, phone, website) you type at the end of the campaign's email. Emails are short plain text without images, and we don't add links to them: that's what lands in the inbox instead of spam. Interested recipients reply or look you up.

Can the AI answer prospects who reply?

No, and that's on purpose. We write and send your outreach emails and follow-ups, but never answer a prospect who replies, so there's no AI reply to set up or customize. Some tools send an AI-written answer to everyone who replies, and we've seen those perform badly: someone who writes back expects a person. So when a prospect replies with interest, pick it up yourself, and soon. Best is to call them; their number is often in their signature or on their website. Otherwise write them a personal reply from your main email address. If someone else on your team takes over, like an account manager or an assigned loan officer, they introduce themselves the same way, by phone or from their own email, with their name and direct contact details.

Inboxes & sending

Which connection method should I use for my inbox?

All options live under Email Accounts in the sidebar (click Connect Email):

• Google (Gmail / Workspace) — connects via IMAP/SMTP using an App Password (see the next question). You only enter your email address and the App Password; server settings are handled for you.
• Microsoft (Outlook / 365) — connects via OAuth: you sign in with your Microsoft account in a couple of clicks, no passwords to copy.
• IMAP/SMTP — for any other email provider. Enter the server details from your provider; you can verify the credentials with the built-in connection test before saving.

Google and IMAP/SMTP inboxes are added paused: select them and click Activate when you’re ready to send from them.

How do I connect a Gmail inbox with an App Password?

When connecting a Gmail account via IMAP/SMTP, Google does not accept your normal Google password — you need an App Password:

1. Make sure 2-Step Verification is enabled on your Google account (Google Account → Security). App Passwords are only available with 2-Step Verification turned on.
2. Open myaccount.google.com/apppasswords, give the password a name (e.g. "Deeplead"), and click Create.
3. Google shows a 16-character password once. Copy it — this is what you’ll use as the IMAP and SMTP password.
4. In Deeplead, go to Email Accounts → Connect Email → Google (Gmail / Workspace) and enter your Gmail address and the App Password. Server settings are configured automatically.

If you connect through the generic IMAP/SMTP form or Bulk Import instead, use your full Gmail address as the username, the App Password as the password, and Gmail’s servers: IMAP host imap.gmail.com, port 993 — SMTP host smtp.gmail.com, port 587.

Can I use my own domain?

Yes — by connecting inboxes that run on your domain. Create the mailboxes with your own email provider (Google Workspace, Microsoft 365, or any provider with IMAP/SMTP access), then connect them under Email Accounts. Inboxes purchased from us always run on a separate domain: a fresh one we register and set up for you (you pick the name), or a pre-warmed domain from our stock. You can’t attach an existing domain to them. That’s intentional: sending cold outreach from a separate domain protects the reputation of your main domain.

How many emails can I send per day?

Each inbox has its own daily limit, counted over the last 24 hours:

• Google inboxes: 15 by default, at most 20.
• Microsoft inboxes: 30 by default, at most 50.
• Other IMAP/SMTP inboxes: 15 by default, at most 30.
• Pre-warmed inboxes: 50.
• Shared Inboxes (until you add your own): up to 500 emails a day per campaign, spread across many warmed-up inboxes.

We keep these limits low on purpose: sending more from a single inbox is the fastest way to end up in spam. To send more overall, connect or purchase additional inboxes — your total daily capacity is the sum across all of them.

Do you warm up my inboxes?

Inboxes you purchase from us are warmed up automatically. A new domain needs about 15 days: its inboxes start sending by themselves once that window has passed and a delivery test has landed. Pre-warmed inboxes are already warmed up and can send right away. Inboxes you connect yourself are not warmed up by us: use them only if they already have a healthy sending reputation, or warm them up with a third-party tool before running campaigns.

Still need help?

Email us at support@deeplead.io, or open the account menu at the bottom of the sidebar and choose Report an issue — it goes straight to the team.