How can we help?

Ask anything about Deeplead. Our assistant answers right away from the help center below.

Leads & targeting

How do you source and verify your leads?

Our leads come from two main sources. For local businesses we run our own Google Maps data infrastructure and collect those listings ourselves instead of reselling a stale third-party list. Our LinkedIn-based B2B data is licensed from a leading data partner (the same grade of data that powers the major sales-intelligence platforms) and refreshed monthly. Several secondary sources are combined and deduplicated on our end.

Every email address goes through seven verification checks (syntax, domain, live mailbox test, catch-all detection, and more), and is checked again right before every email we send, follow-ups included. When we have several possible emails for a contact, an internal scoring system picks the most reliable one. On top of that, each campaign can turn on verification gates that check a contact right before outreach: for example, whether the person has recently been active on LinkedIn, is still at the same company, or has a follower count in your range. You can also have an AI check each recipient against your own criteria and skip the ones that don’t fit.

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Can I target businesses by industry, revenue, company size, and location?

Yes. The Person Finder and Organization Finder let you combine filters for:

  • Industry: pick industries from the standard NAICS taxonomy (or exclude them), or simply describe your niche in your own words and we match it for you.
  • Company size: revenue ranges from under $1M up to $1B+, and employee headcount from 1–10 up to 10,001+.
  • Location: the contact’s own country, state, and city, and separately the country where the company is headquartered.
  • The right person: job title (free text, with titles to exclude) and job level, from C-Team, VP and Director down to Manager and Staff.
  • More: company name, business model (e.g. B2B, SaaS, E-commerce), technologies the company’s website runs on (e.g. Shopify or WordPress), ad pixels on the website, LinkedIn activity and followers, website traffic, headcount growth, funding, and founding year.

For local businesses, the Business Finder searches Google Maps data by city and radius, business type, Google rating and reviews, and whether a business has a website, email, phone or ad pixels.

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Why does a business the Business Finder lists without a website have one?

"Without a website" means the business's Google Maps listing has no website linked. Many of these businesses still have a site they never added to Google, and an email address on their own domain (like name@theircompany.com) usually points to one. To reach only businesses that truly have no site, leave out contacts whose email is on their own domain before you start the campaign.

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Can I reach schools, libraries, camps and other organizations?

Yes, when they are listed on Google Maps: preschools, schools, summer camps and public libraries are. In the Business Finder, type the kind of place (for example "preschool" or "library") and a city, county or state, then Add to Contacts puts the results straight into a campaign. Each one is emailed at the address on its own website or Facebook page, usually the office or a general address rather than a named person.

Groups without a listing or website of their own, such as a school's PTA, can't be emailed directly. The way in is the organization they belong to, here the school office.

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Can Deeplead find businesses that are actively looking to buy?

Mostly we find businesses that fit what you sell, not ones already out shopping for it: nobody can see a local business's budget or its plan to hire. What you can filter on are signs of need:

  • Business Finder: keep only businesses without a website, or without ad pixels, in your area and business type.
  • Organization Finder: the technology a company's website runs on, and headcount growth (a company that's hiring often needs new equipment, software or services).
  • Signal campaigns: watch LinkedIn for new posts on topics you choose. They filter by country only for now, so for a service in one city they find few people.
  • AI recipient screening: on any campaign, an AI checks every recipient against criteria you write (for example "10+ employees, has an office") and skips the ones that don't fit.

Only interested replies count as leads and are forwarded to you; auto-replies, unsubscribes and "no thanks" never are.

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Can I export my leads to Excel or Google Sheets?

Yes. Open Contacts, click Bulk actions above the table and choose Export as CSV. It downloads your contacts as a CSV file, which Excel opens. The export follows the filters you have set in the table, so you can filter first to export just a subset (e.g. one campaign or one city). It includes every contact you saved from a finder or imported, and everyone your campaigns have emailed; a contact a campaign found but hasn’t emailed yet becomes exportable once it does. If any are left out, we tell you how many before downloading. Each row has the person's name, business name, email, phone number when the business lists one, city, website and a status (Contacted, Replied, Interested, Not Interested), so filtering by status gives you a call list of those who wrote back. Exporting needs the paid plan, so it opens with your first payment after the free trial.

The file opens directly in Excel. For Google Sheets, open a spreadsheet and use File → Import → Upload to bring the file in — everything comes across, no conversion needed.

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Can I upload my own contacts?

Yes. Open Contacts and click Import CSV. The file needs one contact per row with a header row; Email is the only required column, and we also read First Name, Last Name (or Name), Company, Website, Phone, Title, LinkedIn and City. Exports from Excel, Google Sheets, Apollo or HubSpot usually work as they are, up to 10,000 rows per file. Under Add to, pick Contacts only or a campaign, and that campaign emails them. Importing is free, and since you brought the contacts, each email to them costs 1 credit instead of 2.

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I already use Instantly or another sending tool. Do I need both?

No, Deeplead covers the whole process: it finds the businesses and the right person at each, verifies the address, writes each email from that business's own website and sends it from our inboxes. You can keep your other tool for lists you already have, or bring those lists in with Contacts → Import CSV (see Can I upload my own contacts?) and email them from Deeplead too.

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Account & billing

How do I change my account email address?

Open the account menu (your name at the bottom of the sidebar), choose Security, enter your new address in the Email field, and click Update Security Settings. We then send a confirmation link to the new address — click it within 24 hours to complete the change. Until you confirm, you keep logging in with your old address; afterwards, use the new one. We also notify your old address whenever a change is requested, so you can reach us if it wasn’t you. You can change your password in the same place; if you signed up with Google and haven’t set a password yet, leave the current password field blank.

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How do I change my card, or manage or cancel my subscription?

Open the account menu (your name at the bottom of the sidebar), choose Billing, and open the ⋯ menu on the Subscription card. Manage subscription opens a secure billing portal where you can change your card (also during the free trial) and view or download invoices. To cancel, choose Cancel subscription in the same menu.

Cancelling a paid plan keeps it active until the end of the period you already paid for, and until then you can undo it on the same card. If a payment is overdue, cancelling ends the subscription right away and voids the open invoice. If you only need a break, you can pause instead in the same dialog: a paused account sends nothing, isn’t charged and can’t be used until the pause ends (one month on a paid plan, two weeks or a month during a trial). You can resume early from the Billing tab.

If you subscribed through the App Store, subscriptions are managed through your device instead: on Apple, open Settings → Apple ID → Subscriptions; on Google Play, open Play Store → Profile → Payments & subscriptions. We cannot cancel or refund App Store subscriptions directly.

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What happens during the free trial?

The trial is free for 3 days from the moment you start it and comes with 1,000 credits, about 500 first emails to new businesses. After checkout, the setup page shows your plan's groups of businesses as campaign ideas, and nothing sends until you pick some. Launch starts sending right away; Fine-tune on an idea first shows who gets it and the emails, in a campaign that starts paused so you can change them. Every reply lands in your Inbox in the app, and interested ones are also forwarded to your email. When the trial ends, the plan ($37 a month for 2,000 credits) is charged and sending carries on; cancel before then and nothing is charged.

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Can I cancel during my free trial?

Yes. The trial is free for 3 days, counted from the moment you start it: start it on Monday at 3pm and it ends, and your plan is charged, on Thursday at 3pm, not at the end of Thursday. Nothing is charged if you cancel before then; the Billing tab shows the date of your first charge. Cancel from the Billing tab as described above. Cancelling a trial ends it immediately: your campaigns stop and nothing more is sent, while the leads and replies you already have stay available.

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Why do you ask for a card for the free trial, and is it safe?

The card starts your 3-day trial so it can carry on into your plan without a gap, but nothing is charged during the trial, and nothing at all if you cancel before it ends. The card form on the checkout is Stripe's, so your card number goes to Stripe, the payment provider, and never to us.

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My card was declined when I started the trial. Was I charged?

No. Starting the trial only checks the card, so no money left your account. The decline comes from your bank, which usually gives no reason. If you paid through Link, choose to enter the card number yourself instead, or use another card. If it's declined again, a quick call to your bank to allow it does it. Payments go through Stripe in Germany, in US dollars, and show as DEEPLEAD.IO, so a bank that blocks foreign charges needs to allow that name, or use a card that allows international charges.

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Can I get a longer trial, or a list of leads to check first?

No, the trial is 3 days for everyone, and we don't send a list of leads up front. A lead here isn't a name on a list: it's a business that answers an email we sent in your name and says it wants to talk. Those replies only come once your campaign is running, which is what the trial is for, and they land straight in your inbox, so you judge each one yourself. Nothing is charged during the trial, and nothing at all if you cancel before it ends. If you started from a first-lead estimate and we miss that time, your next month of credits is on us.

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How is my first-lead time counted, and what if you miss it?

The time on your first-lead estimate is sending time, not calendar time. It starts with the first email your campaign sends and only runs during your sending hours (Settings → Sending schedule), so a promise of 12 hours can stretch over two or three working days, and days you don't send on, like Sundays, pause it. A lead is a business that writes back interested; auto-replies, bounces and unsubscribes don't count. It's forwarded to your email the moment it arrives. If none has come in when the time is up, your next month of credits is on us after your first payment. The time can run past the end of your 3-day trial; the promise still holds.

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What will I be charged, and when?

There are two kinds of charges, and they're separate. Your plan ($37 a month on Starter) is first charged when your 3-day trial ends, then on that date every month; the Billing tab shows the date of the next charge, and the plan's credits arrive with each payment. Auto-reload charges only if you turned it on: whenever your balance drops below its threshold, it buys credits to bring you back to its target, at 2¢ per credit and up to its monthly cap. That can happen at any time, during your trial too, and doesn't move your plan date. Buying your own sending inboxes during the trial ends it that day, so the plan is charged together with the inboxes; if that payment fails, nothing changes and your trial runs on. To stop auto-reload, turn it off in the credit purchase window; to stop the plan, cancel it as described above.

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My payment was declined. What happens now?

Your plan goes overdue and your campaigns stop sending until the payment goes through; nothing is lost, and they pick up where they stopped. Update your card or PayPal on the Billing tab of My account (https://www.deeplead.io/app/my-account?tab=billing); the open payment is charged to it on the next retry, and your campaigns resume once it is paid. If PayPal keeps declining, add a card there instead.

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Pricing & credits

Can I get a discount on the $37 plan?

No. There is one plan, Starter, at $37 a month or $370 a year, and it costs the same for everyone, so there are no discount codes or lower prices on request. Paying yearly works out to two months free. If $37 is too much right now, you can pause instead of cancelling, in the cancel dialog on the Billing tab of My account: a paused account isn't charged, sends nothing and restarts on its own when the pause ends.

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How do credits work?

The Starter plan costs $37 per month (or $370 per year) and includes 2,000 credits every month: about 1,000 first emails to new businesses a month, or about 660 businesses with one follow-up each. You can top up in the app at any time, starting at $0.02 per credit: the $100 pack gives you 5,000 credits. Your account shows your included allowance and current balance. Unused credits never expire: they stay in your balance, and each paid month adds its 2,000 on top.

Optional auto-reload tops your balance back up when it runs low: by default, when it drops below 500 credits it buys enough to bring you back to 5,000 (2¢ per credit), with a $300 cap per calendar month (UTC), separate from manual purchases. You can change the threshold, target and monthly cap. Turn it on or off in the credit purchase window; it is off by default. A charge already underway may complete after you turn it off.

Free — no credits: searching and browsing leads, finding missing emails for your campaign recipients, email verification, receiving replies, and replying to prospects yourself.

Costs credits:

  • Sending emails — every campaign email is personalized by AI and costs 1 credit, plus 1 credit the first time you email a contact you haven’t paid for yet. A first email to a new contact therefore costs 2 credits; follow-ups, and emails to contacts you saved from a finder or imported, cost 1.
  • Optional social research — enable Include social research to add LinkedIn profiles/posts and Instagram. It adds 1 credit per sent email when usable social research is available. If no usable social data is returned, the extra credit is refunded. Existing campaigns keep social research enabled; new campaigns start with it off. LinkedIn recipient checks run only while social research is enabled.
  • AI recipient screening — 1 credit per evaluation when enabled, before every email including follow-ups, and including recipients the check rejects. Failed evaluations are refunded.
  • Saving leads to your contacts — Person Finder charges 1 credit per new person; Business Finder charges 1 credit per new business with an email (businesses without one are free). That credit already covers the contact, so their first email costs 1. Contacts you already paid for aren’t charged again.
  • Signal campaigns — 0.25 credits per keyword (or competitor profile) each time we scan LinkedIn for new posts.
  • Dedicated inboxes and domains bought from us are billed in dollars, not credits: $6 per inbox per month, $9 per month for a Deepmail domain’s ~50 rotating inboxes and $15 per domain per year (details below).

The questions below break down each of these costs.

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What happens when I run out of credits?

Your campaigns stop sending and show Out of credits; nothing is lost, and the recipients still waiting stay lined up. They start again by themselves as soon as new credits arrive: a top-up, auto-reload, or your plan's monthly credits with the next payment. If you'd rather not wait, top up from the Billing tab.

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What is the cost per inbox?

You don’t need to buy an inbox to start: until you add your own, campaigns send from our already warmed-up Shared Inboxes. When you want your own, a dedicated Google or Microsoft inbox costs $6 per month and a Deepmail domain with ~50 rotating inboxes costs $9 per month, warmup included. Pre-warmed inboxes add a one-time $8 per inbox. They’re charged to the payment method on your plan and renew with it; buying during your trial ends the trial and starts your plan that day. Inboxes you connect yourself (Gmail, Microsoft, or IMAP/SMTP) are free to add. Sending uses credits, which you receive with your subscription and can top up in the app from $0.02 per credit.

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How much does each email I send cost?

Each AI-personalized email costs 1 credit (from 2¢ at the lowest top-up rate), plus 1 credit the first time you email a contact you haven’t paid for yet, so a first email to a new contact costs 2 credits (from 4¢). Contacts saved from Person Finder or Business Finder, or imported, are already paid for. With Include social research enabled, usable LinkedIn or Instagram research adds 1 credit. Finding a missing email for a recipient is free.

Not every recipient gets an email: we only write once an address passes verification right before sending, so a list of local businesses often ends up with about half of them emailed. You pay only for the emails that go out, so budget for that share, not the whole list.

The selected maximum is reserved before processing. Unused social-research credits are refunded, and so are all credits for emails that are not sent. Optional AI screening and saving finder results are charged separately.

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Is there a charge for replies I receive?

No. Receiving replies is completely free — there is no credit charge when a prospect answers one of your emails.

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Do follow-ups and my own replies cost credits too?

AI-personalized follow-ups cost 1 credit, plus 1 credit when optional social research supplies usable data; the contact credit is only charged once, with the first email. If AI screening is on, it runs again before each follow-up (1 credit). Replies you write yourself are free.

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Should I buy a Deepmail domain or use your Shared Inboxes?

Start with the Shared Inboxes: they come with your plan, need no setup and send right away, up to 500 emails a day per campaign from domains we've already warmed up, under the name you set in Settings → Send As. The 500 is a ceiling: the addresses under your name share each domain's daily limit with other customers, so a new account often sends a few dozen emails a day across all its campaigns. To send more per day without buying anything, pick Our sender profiles under Settings → Send As: your emails then go out from all our shared addresses, signed by one of our profiles on behalf of your business, and replies still reach you. Or add inboxes of your own. A Deepmail domain ($9 per month plus $15 per year for the domain) gives you a sending domain of your own, with a name you choose and separate from your main domain, so recipients always see the same address and its reputation depends only on your emails. It has about 50 rotating inboxes that send about 100 emails a day in total, needs about 15 days of warm-up before it sends, and buying it during your trial ends the trial and starts your plan that day. Need more than one domain sends? Each campaign picks its inboxes under Send from in its settings, so you can keep some campaigns on the Shared Inboxes and move others to your own, and several Deepmail domains add up: your daily capacity is the sum of everything you send from.

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What does a domain cost?

When you purchase dedicated inboxes, the domain costs $15 and is paid for a full year — registration and DNS setup are handled for you — then renews yearly at the same price. Each Google or Microsoft domain can hold up to 3 inboxes ($6 per inbox per month). Inboxes renew with your plan and stop when you cancel it.

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Campaigns

Is it email only, or do you also call or text?

Mostly email. Deeplead finds the businesses that fit and emails them for you from sending inboxes we provide; it doesn't call or text anyone. When someone replies with interest, the reply shows up in your Inbox in the app and is forwarded to your email right away, and you take it from there however you like.

There are two optional exceptions, both in beta:

  • LinkedIn: if you connect your own LinkedIn account, a signal campaign can also message people who just liked or commented on posts about your topic, see LinkedIn messages.
  • Instagram: connect the Instagram account your business posts from under Instagram Accounts, and your campaigns to local businesses also send a short DM, one day after the first email, to each business whose website links its own Instagram profile. The DM is written from that email, costs no credits, and replies show up in your Inbox. A newly connected account sends only a few DMs a day at first and more as it ages. To leave a campaign on email only, set Instagram DMs in its settings to Don’t send Instagram DMs.

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Will you email my existing customers?

Only if one of them happens to match who you sell to: we don't get a list of your customers, we find businesses that fit and email those. To keep your current customers out, add their email addresses or whole domains under Settings, then Do not contact. Every email, follow-ups included, is checked against that list first and skipped on a match. The list stays in your account and is used for nothing else: we don't email the people on it, sell it or pass it to anyone.

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How do I send emails to my leads?

Sending happens through campaigns. The quickest path:

  1. Set up your company. Under Setup → Company in the sidebar, tell us what you sell and who you sell to.
  2. Pick campaign ideas. Open Setup → Ideas, select the ideas you like and click Draft. We find the recipients and write the first email for each idea.
  3. Create and launch. Open a draft, review the email, click Create campaign (it starts paused), then Launch it.
  4. Let it run. The campaign sends automatically within your inboxes’ daily limits, including follow-ups. Replies show up in your Inbox inside the app, where you can answer directly.

You don’t need to connect an inbox to start: without one, your campaigns send from our already warmed-up Shared Inboxes, and positive replies are forwarded to your account email. Add your own inboxes under Email Accounts once you want to send from your own domain or more per day. Emails are never sent from your login email.

Prefer to write everything yourself? Open Campaigns → Create New Campaign and choose Pro mode. To email leads you saved, select them in Contacts, open Bulk actions and choose Add to campaign. To reach people right after they post about a need on LinkedIn, create a campaign under Signals.

For a guided walkthrough, the Academy chapter Running Campaigns covers campaigns step by step.

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How do I put a Business Finder search into a campaign?

Open Business Finder and search by business type and location (a city, or a county such as "Wayne County, MI"). Click Add to Contacts, choose How many results to add, and in Add to pick your campaign; the button then reads Add to Campaign. The businesses go straight into that campaign, and each gets an email written for it. Adding costs 1 credit per business we find an email for, plus the email itself when it goes out. Results always come back in the same order and How many counts from the top, so running the same search again brings back the businesses you already added; they aren't charged or added twice. To get the next ones, choose a higher number, for example 200 after adding 100: only the new ones cost credits. The page's address holds every filter, including the business types under Is not any of, so bookmarking it saves the search and opening the bookmark runs it again.

Businesses already in Contacts go in from there: tick them, click Bulk actions → Add to campaign and pick the campaign. They aren't charged again, so only their emails use credits. Businesses already in that campaign or without an email are skipped.

To put them in a campaign of their own instead, create it first: on Campaigns click Create New Campaign, choose Pro mode, name it, write the Initial email and click Create Campaign. It is saved paused and empty. Add the businesses in either of the ways above, then open the campaign and click Launch.

You don't need this for campaigns made from your ideas: they find their own businesses and keep sending by themselves. Use it to add a specific group on top.

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Can I send LinkedIn messages from my own account, and what do I write?

Yes, inside a signal campaign. LinkedIn outreach is in beta. Connect your account under LinkedIn Accounts, then create a signal campaign at Signals → New and pick your account under Send from. The campaign finds people who just liked or commented on posts about your topics and sends each of them a connection request from your account, then a message once they accept.

You write those two texts in the campaign's LinkedIn messages: an optional note on the connection request (up to 200 characters) and the message they get once they accept. Keep them short: who you are, what you do, and an easy way to say yes. For example: "Hi {firstName}, saw your comment on a post about home design. I run a custom window treatment company in North Jersey. Happy to connect." With Personalize with AI on, both are rewritten for each person around the post they engaged with; without it they're sent as written, with only {firstName} replaced.

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I sell to consumers, not businesses. Can I still use it?

We only email businesses, never private individuals. If your customers are individuals (retirement planning, personal insurance, home services), the way in is the businesses your customers already trust: CPAs, estate planning attorneys, realtors, Medicare agencies, mortgage loan officers and so on. We email them a short referral-partnership note, and what you get back is interested replies from partners, not consumer leads or booked appointments. It works if referral partners are how you want to win clients. It doesn't if you need consumers contacting you directly. If you sell products online (clothing, skincare, food), the same idea works through wholesale: we email the boutiques and shops that could stock your products, and the replies are store owners asking about wholesale pricing.

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Can I run several campaigns, and does each one cost extra?

Campaigns are unlimited and cost nothing by themselves. One plan covers all of them, and they all draw from the same credits: only emails that actually go out use credits. On the Starter plan's 2,000 credits a month that's about 1,000 first emails in total, split across your campaigns however you like. Running separate campaigns for separate audiences (say, business brokers and realtors) is the usual setup, since each gets its own message.

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The suggested campaign ideas aren't the groups I want. Can I pick my own?

Yes. Your ideas are suggested from your company profile, so tell it who you want to reach. Under Setup → Company, add a sentence to the Description naming the groups you want and the ones to leave out (for example: "Campaigns should go to business brokers and realtors who help 55+ clients downsize, never to assisted living facilities"). Save it, then on Campaign ideas press Replace ideas from the updated profile. Or email us the groups and we'll set them up for you.

To drop just one group, you don't need to change anything: each idea becomes its own campaign, created paused, so a group you never launch never sends.

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Can I choose which product or service the emails offer?

Yes. The emails offer what your company profile describes. Under Setup → Company, write the one product or service you want campaigns to offer into the Description (for example: "Campaigns offer only our inventory-aware dynamic ads"). Save it, then on Campaign ideas press Replace ideas from the updated profile. To check the wording before anything goes out, click Fine-tune on an idea: you see who gets it and an example email, the campaign is created paused, and you can change it with Edit emails before you click Launch.

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My website is mostly video. Can Deeplead still plan from it?

Your plan is built from the words on your website. A page that is mostly a video, or that loads its text with code, gives us little to read beyond its title, so the plan finds fewer kinds of buyers than it should. Email us a line or two on what you sell and who buys it, and we will build your plan from your own words. Once you have an account, put the same into the Description under Setup → Company and press Replace ideas from the updated profile on Campaign ideas.

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I gave a link to one page of my site, but the plan is about my homepage. Why?

The plan reads your website's main address, so a link to one of its pages is read as your homepage. When that page sells something else than your homepage leads with, email us a line or two on what you sell there and who buys it, and we will build your plan from your own words.

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My campaign reaches businesses outside my trade. Can I narrow it?

Yes. A campaign for local businesses picks them by their Google business type, and Google lets a business list several types: a T-shirt shop or a museum that also sells souvenirs counts as a "Souvenir store" too. To take those out, open the campaign, click Change which businesses this campaign reaches and add the types you don't want under Leave out. Businesses that haven't been emailed yet are removed. Leave out drops a business that lists that type anywhere, even next to the one you want, so only add types you never want to reach.

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Can I target specific states or areas?

Yes. Under Setup → Company, the Where you sell field takes countries or US states, and your campaign ideas stay inside them. To stay around one city or region, also set Based in to your city and press Replace ideas from the updated profile on Campaign ideas: ideas for local businesses then target the area around it. A campaign you already created keeps the area it was made with. Each idea that targets local businesses also has a Radius (10, 25, 45, 60 or 100 miles around its cities) that you can change before the campaign is created. It is 60 miles unless you change it, and businesses are picked by where they are located, not by the area they serve, so near a big city keep it at 10 or 25 miles to stay close to home. More states don't mean more emails: your credits decide how many go out, so more states just means a bigger pool to pick from. To target a county, use Business Finder, type the county as the location and add the results to a campaign.

Signal campaigns (people who post or comment on LinkedIn about your topics) can only be limited to countries for now, not to a state or city. To reach people near you, use local topics: place names and local terms people post about, such as your county or region. Broad topics pull in people from the whole country.

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Can I see and change the emails before they go out?

Yes. Every campaign idea shows an example email written to a real business from that audience, and you can change the wording and the instructions behind it. Campaigns are created paused and only send once you click Launch. After that, each email is adapted to the business it goes to, based on its website, so there is no approval step per email. Only the greeting and the lines about the recipient change: what the email says about you and your services stays as you wrote it. To send every sentence exactly as written, type "Send this email as is" into the Custom prompt under the email and save, and edit or delete its Variation 1 and Variation 2 too (why). Once it runs, click contacted under the campaign's progress bar to read every email that went out.

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How do I pause or restart a campaign?

Open Campaigns and hover over the campaign’s card: the icons appear at its bottom right (on a phone they are always shown). Click the pause icon and the campaign stops sending right away, follow-ups included. Click the green play icon to start it again; it picks up where it stopped. New campaigns start paused and only send once you click Launch.

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I edited my email. Why would some people get different wording?

Each campaign email comes with two alternatives underneath it, labeled Variation 1 and Variation 2, and recipients are split evenly between your main version and the variations, so you see which wording gets more replies. Editing the main version doesn't change the variations. Edit them as well, or delete them with the bin icon next to their label if everyone should get your text.

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I changed my email, but the emails sent don't follow it. Why?

Under each campaign email there is a Custom prompt: the instructions the writer follows when it rewrites your email for each business, for example to open with a line about the recipient's website or to set the subject. Those instructions win over the text above them, so if they say to replace your first paragraph or your subject, your edit there gets replaced. Open Custom prompt under the email and change it to match your new text, or clear what you don't want, then save.

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What do recipients see: sender, signature, links?

Emails go out under your name. Until you connect your own inboxes, they're sent from our warmed-up sending domains, so your own domain's reputation is never at risk, and you set the name recipients see under Settings → Send As. Set it before your first campaign goes out, so recipients know who is writing to them. If you connect Gmail, Outlook or another inbox, they go out from that address.

Each email ends with your name. Anything more you type as plain text at the end of the campaign's email, for example your title, company, phone number and email address. Emails are short plain text without images or a tracking pixel, so opens aren't tracked; replies are. No email carries links, follow-ups included, not even a web address written out like "yourcompany.com" or a LinkedIn URL: a link makes an email from an unknown sender look promotional and land in spam more often. The email names your company, so recipients can look you up (from your connected inbox, the address shows your domain too), and once someone replies you send them your website or LinkedIn yourself.

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Do I have to follow up myself?

No. Follow-ups you add to a campaign go out on their own. A new campaign starts with just the first email: open the campaign, click Add follow-up under Emails, write it and set how many days after the previous email it goes out, for example two follow-ups after 3 and then 4 more days. A campaign can have up to four. Each follow-up is personalized like the first email and sent in the same email thread, from the same inbox. It only goes to people who haven't answered: as soon as someone replies, unsubscribes, bounces or says they're the wrong person, their follow-ups stop, and someone who is out of office gets the next one after they're back. Each follow-up costs 1 credit (details).

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How do replies and leads reach me?

Every reply to your campaigns lands in your Inbox in the app, with the person's email and the conversation so far. Replies from people who are interested are also forwarded to your email: to the forwarding address in the campaign's settings, which is your account email unless you change it. Bounces, out-of-office messages and "not interested" answers stay in the app only. A lead is a person writing back, so nothing arrives until someone replies; the campaign's page shows how many emails have gone out so far. To check them yourself, click contacted under the campaign's progress bar: it lists everyone who got an email, and opening one shows the exact email they received and when it went out.

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Why were some recipients in my campaign skipped?

Right before each email goes out, we check the recipient once more and skip them if a check fails: the business doesn't match the AI filter in the campaign's settings (if you set one), we couldn't find a verified email for it, its email is shared by several businesses, its website can't be read (every email gets a personal opening written from it), or it was already contacted. Contacts you imported go through the same checks, and there is no setting to skip them. Skipped recipients use no credits and stay skipped. If many are skipped, the filter usually doesn't fit the list, for example a filter asking for dental practices on a list of law firms. Then start a new campaign whose filter matches its audience.

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My campaign sent many emails but nobody is interested yet. What now?

Look at how many businesses it has reached first. A few hundred emails is too early to judge. After a thousand or more without an interested reply, sending more of the same email rarely changes the result: the pitch or the audience isn't landing, often because those businesses hear similar offers every week. Change two things instead. Who you email: a narrower group that already spends money on what you sell. What you offer: something they can check without trusting you first, such as your price or a free sample, instead of a call or an outline. Write to support@deeplead.io and we'll suggest new emails and targeting for you to approve before anything goes out.

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Can the AI answer prospects who reply?

No, and that's on purpose. We write and send your outreach emails and follow-ups, but never answer a prospect who replies, so there's no AI reply to set up or customize. Some tools send an AI-written answer to everyone who replies, and we've seen those perform badly: someone who writes back expects a person. So when a prospect replies with interest, pick it up yourself, and soon. Best is to call them; their number is often in their signature or on their website. Otherwise write them a personal reply from your main email address. If someone else on your team takes over, like an account manager or an assigned loan officer, they introduce themselves the same way, by phone or from their own email, with their name and direct contact details.

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Inboxes & sending

Which connection method should I use for my inbox?

All options live under Email Accounts in the sidebar (click Connect Email):

  • Google (Gmail / Workspace) — connects via IMAP/SMTP using an App Password (see the next question). You only enter your email address and the App Password; server settings are handled for you.
  • Microsoft (Outlook / 365) — connects via OAuth: you sign in with your Microsoft account in a couple of clicks, no passwords to copy.
  • IMAP/SMTP — for any other email provider. Enter the server details from your provider; you can verify the credentials with the built-in connection test before saving.

Google and IMAP/SMTP inboxes are added paused: select them and click Activate when you’re ready to send from them.

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How do I connect a Gmail inbox with an App Password?

When connecting a Gmail account via IMAP/SMTP, Google does not accept your normal Google password — you need an App Password:

  1. Make sure 2-Step Verification is enabled on your Google account (Google Account → Security). App Passwords are only available with 2-Step Verification turned on.
  2. Open myaccount.google.com/apppasswords, give the password a name (e.g. "Deeplead"), and click Create.
  3. Google shows a 16-character password once. Copy it — this is what you’ll use as the IMAP and SMTP password.
  4. In Deeplead, go to Email Accounts → Connect Email → Google (Gmail / Workspace) and enter your Gmail address and the App Password. Server settings are configured automatically.

If you connect through the generic IMAP/SMTP form or Bulk Import instead, use your full Gmail address as the username, the App Password as the password, and Gmail’s servers: IMAP host imap.gmail.com, port 993 — SMTP host smtp.gmail.com, port 587.

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Can I use my own domain?

Yes — by connecting inboxes that run on your domain. Create the mailboxes with your own email provider (Google Workspace, Microsoft 365, or any provider with IMAP/SMTP access), then connect them under Email Accounts. Inboxes purchased from us always run on a separate domain: a fresh one we register and set up for you (you pick the name), or a pre-warmed domain from our stock. You can’t attach an existing domain to them. That’s intentional: sending cold outreach from a separate domain protects the reputation of your main domain.

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How many emails can I send per day?

Each inbox has its own daily limit, counted over the last 24 hours:

  • Google inboxes: 15 by default, at most 20.
  • Microsoft inboxes: 30 by default, at most 50.
  • Other IMAP/SMTP inboxes: 15 by default, at most 30.
  • Pre-warmed inboxes: 50.
  • Shared Inboxes (until you add your own): up to 500 emails a day per campaign, spread across many warmed-up inboxes. Sending under your own name (Settings → Send as, "My name") draws on fewer of them than "Our sender profiles", so when the Shared Inboxes are busy an own-name campaign sends well below 500; switch to "Our sender profiles" to send faster.

We keep these limits low on purpose: sending more from a single inbox is the fastest way to end up in spam. To send more overall, connect or purchase additional inboxes — your total daily capacity is the sum across all of them.

A campaign's daily limit is a maximum, not a target. Your inboxes' limits and your sending window decide how many actually go out: each inbox waits a few minutes between emails, so a 3-hour window sends far fewer than a full working day. If your campaigns send less than their limit, widen the sending window in the campaign's schedule or add another inbox. Campaigns that share an inbox also share its daily limit.

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Do you warm up my inboxes?

Inboxes you purchase from us are warmed up automatically. A new domain needs about 15 days: its inboxes start sending by themselves once that window has passed and a delivery test has landed. Pre-warmed inboxes are already warmed up and can send right away. Inboxes you connect yourself are not warmed up by us: use them only if they already have a healthy sending reputation, or warm them up with a third-party tool before running campaigns.

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How do I know my emails arrived and didn't land in spam?

A recipient counts as Contacted (or Sent) once the sending mail server has accepted the email for delivery. If the receiving server rejects it, a rejection notice comes back to the sending address and the recipient shows as Bounced, usually within minutes. Every address is checked before we send, so bounces stay rare.

Nobody can see inside a recipient's mailbox, so we don't track inbox or spam per email. We monitor the deliverability of every sending inbox instead. Shared Inboxes share it with all other customers who use them; with dedicated inboxes it is your own and can improve over time as you send.

Each recipient's status (sent, bounced, replied, unsubscribed) is in the campaign's recipient list and analytics. There's no per-email SMTP log (accepted, deferred, blocked) in the app.

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Why do some of my contacts on Gmail, Yahoo or Outlook addresses not get emailed?

We monitor deliverability for every sending inbox and send each email only where it is likely to land in the inbox. Shared Inboxes share their sending reputation with all other customers who use them, so some providers, often personal Gmail, Yahoo or Outlook addresses, can't always be reached from them, and contacts there may stay unsent while the rest of the campaign finishes. Dedicated inboxes, bought from us or connected yourself, carry a reputation of your own that can improve over time as you send.

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Still need help?

Email us at support@deeplead.io, or open the account menu at the bottom of the sidebar and choose Report an issue — it goes straight to the team.

Can I book a call or a demo?

No, we don't do calls or live demos. Support runs by email, so every answer comes in writing, usually the same day, and you can come back to it later. To see Deeplead working, start the free trial: you see the groups of businesses we'd reach, the example email for each group and the replies themselves, and nothing is charged if you cancel within the 3 days.

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Still need help?

The assistant didn’t get you there? Reach the team directly.