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Business Finder for enterprise: statewide lead lists

4:20

In this video

  1. 0:00Business Finder overview for enterprises
  2. 1:26Search by state for leads
  3. 2:21Add contacts with deduplication
  4. 3:20Define target contacts clearly

Summary

For enterprise accounts working local businesses up to 20 employees, the approach is to start with the business type keyword and put the state name in on its own. Searching by state rather than a city returns everything already in the database, for example around 32,000 results for Florida.

Where an industry has thin coverage, the team collects that data individually on request.

Leads move into contacts through the add menu, with duplicate checks running automatically. The advice that matters most: be certain about who you actually want to reach before building the list, since broader categories can be filtered down later but a wrong target wastes the whole send.

Key takeaways

  • Use the state name alone to search a whole state instead of city by city
  • Duplicate checks run automatically when adding leads to contacts
  • Ask the team to collect data for an industry that comes back thin