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Introduction: setup, deliverability, and a tour of the tools

12:28

In this video

  1. 0:00Welcome and video overview
  2. 1:56Domains and warmup timeline
  3. 5:40Campaign strategy and offers
  4. 7:52Academy learning recommendations
  5. 10:38Previewing final email drafts

Summary

The first half is about the part of cold outreach that decides whether anything else works: inbox and domain deliverability. Domains are configured, warmed up, and monitored, and when one starts to fail it gets paused or the sending is rerouted. Plan for roughly 15 days of warmup after signing up before volume ramps.

The second half walks through the tools and when to reach for each. Business Finder covers local businesses and Person Finder goes after decision makers at larger companies. The recording also covers a retired prospecting tool; use Signal Campaigns for outreach based on buying signals. Contacts acts as a bulk CRM that holds hundreds of thousands of records, Campaigns runs the sending, and Inbox management can forward replies by email or push them through webhooks.

It closes on the Academy and the prompt tester, which previews the AI-written drafts before a campaign goes out.

Key takeaways

  • Warmup takes about 15 days, so plan the first campaign around that, not against it
  • Pick the tool by company size: Business Finder for local, Person Finder for enterprise decision makers
  • Preview the AI drafts in the prompt tester before anything sends