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Protect your domain: why your main email stays out of outreach
2:46
Summary
Cold outreach is hard on an address. Bounces and spam complaints pull down the reputation of the whole domain, and once the domain is flagged your day-to-day business or personal email lands in spam or gets disabled with it.
That is why the platform refuses to connect the email you log into Deeplead with as a sending inbox. Sending from a secondary domain keeps the risk away from the address your clients and tools depend on.
Recovering a burned domain takes weeks and rarely fully succeeds. A few dollars for a secondary domain up front saves that work and the headaches later.
Key takeaways
- Never send cold outreach from the address you run your business on
- Connect inboxes on secondary domains you can afford to lose
- Domain reputation recovers slowly, so prevention is the only cheap option